Look at these incredible beets. Bought from a supermarket's organic aisle. I buy a lot of vegetables from the supermarket. I know some people think this is not appropriate behaviour from someone who loves cooking. I know we should all be scoping out the best farm shops and local, sustainable producers and I do try my best. I regularly go to the winter market, Granville Island public market and a farm shop in the sticks, but I, like most people, I imagine, find the convenience of the supermarket very useful. We go to Lytton, a town in BC about 3 hours drive from Vancouver every September for a river festival. Part of the attraction is a tiny local farmer's market in the main street. I recognized a producer there from the market I attend Downtown Vancouver in the Summer. He told me that he charges triple in Vancouver compared to anywhere else because people will pay it for good, organic produce. On the one hand I applaud his tenacity and entrepreneur spirit, but on the other I can't help but be a little miffed that we're getting so ripped off. If we're willing to pay these prices, are we the fools?
